Sam Grant

Supplier communication is a leading differentiator in car rental customer satisfaction.

Today, the customer has the power, and the companies that fall behind will be left behind. With the demand for automated contact and self-service options so prevalent, customers no longer expect to wait for great service.

In the car rental market, efficiency is key. Whether a customer arranges a booking online, over the phone or simply drops into the branch, they will not want to be kept waiting. One of the biggest customer service challenges is the length of time it takes to complete a transaction. Due to the liability involved, certain aspects of the service cannot be rushed or skipped, so how can organisations save time and avoid a back-log of frustrated customers?

Using a combination of live agents and automation can be an effective way to engage customers and drive down transaction times. This technology is already being used in many sectors including retail, travel and hospitality, where pre-populated data is at the disposal of the agent, giving personalised contact and lowering handling times.

By effectively automating basis processes, businesses can craft a streamlined customer journey for every individual. Through automated messages across any channel, including voice, SMS, email and social media, relevant information can be obtained from a new customer as an integral part of the booking process. Messages can be customised to provide personalised information through the customer’s preferred channel as quickly as possible.

Using this pre-populated data condenses transaction process times, and enables relevant background checks to be carried out in advance, saving time and speeding up the customer experience in branch. Agents are therefore freed up to reduce the back-log of customer interactions, focus on up-selling and give a more personalised service, ensuring complete end-to-end customer satisfaction.

If you would like to find out more about how to improve efficiency and transform customer communications, contact me at STG@contentguru.com or call me on +[44] (0) 7393 148 007.

 



August 10, 2018
Category: News